I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nearly all of my many speaking gigs are either for private corporate audiences or are part of larger conferences in far-flung places that require an investment of several thousand dollars for a ticket.
As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...
Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company. And our management teams go along with this dysfunction. Think about the goals that most marketers have. They usually take the form of an epic to-do list...
Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper...
Often people ask me: "How do you recommend that I create an effective ____?" (fill in the blank with blog, podcast, white paper, e-book, e-mail newsletter, Webinar, etc.). While the technologies for each form of online content are a little different, the one common aspect is...
After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were...
I was interrupted by a phone call from a PR agency staffer last week. Here is what I remember him saying. (There was a lot of gobbledygook in his pitch that I didn't understand.):
Last night I attended the kick off meeting of the Boston gang (what do I call it? Branch? Chapter?) of the Social Media Club. Funny that online social media people need to occasionally meet offline to make sure we're all real. Check out the proof here.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
