I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Does your company sell great products? Or if you don't work in a traditional company, does your organization (church, nonprofit, consulting company, school) offer great services? Well, get over it! Marketing is not only about your products! The most important thing to rememb...
Here's a riff on viral marketing that will appear in my upcoming book The New Rules of Marketing and PR.
On the speaking circuit, people often ask me about blogging in other countries. Do the marketing approaches that I evangelize work elsewhere? Specifically, many people want to know if blogs are a good way to do marketing and PR in Europe and Asia. While I cannot comment on e...
I am the featured guest on the next Guerrilla Marketing Association Expert Interview -- this Wednesday, October 18. I'll be interviewed by Roger C. Parker, bestselling author and coach, and we will discuss how marketers use web content and news releases to reach buyers direc...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
As millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. The technologi...
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
