I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
As millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. The technologi...
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on...
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it. As man...
As I continue to say to anyone who will listen (or read) press releases are one of the best ways companies can reach buyers directly.
Oh, how I love to receive advance copies of books. It makes me feel special to read something and perhaps begin to use some great ideas before the book goes on sale and others have a chance.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
