I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I delivered a talk at the Mosaic AgCollege yesterday at the Loews Royal Pacific Resort at Universal Orlando. Due to a blizzard in Boston, I was unable to get home today so I found myself with a rare "snow day" with no meetings planned.
Last week I delivered a talk for 150 in Fargo at the American Advertising Federation of North Dakota.
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
Today the audiobook version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was released on Audible.
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year.
A short online video documentary is a terrific form of brand journalism for any organization.
Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
