I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
"When was the last time you did something for the first time?"
This month marks the 35th anniversary of The Doobie Brothers' platinum album Takin' It To the Streets. The songs from this album seemed to be always on the radio when I was in High School.
UPDATE -- January 23, 2011 -- The entire limited run of 7,200 copies of this boxed set sold out at $450 each in just four days. (That's three million dollars folks!) I'm glad I ordered mine!
I delivered a talk at the Mosaic AgCollege yesterday at the Loews Royal Pacific Resort at Universal Orlando. Due to a blizzard in Boston, I was unable to get home today so I found myself with a rare "snow day" with no meetings planned.
Last week I delivered a talk for 150 in Fargo at the American Advertising Federation of North Dakota.
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
