I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Happy 4/20. Today is The Grateful Dead Movie Event.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
"When was the last time you did something for the first time?"
This month marks the 35th anniversary of The Doobie Brothers' platinum album Takin' It To the Streets. The songs from this album seemed to be always on the radio when I was in High School.
UPDATE -- January 23, 2011 -- The entire limited run of 7,200 copies of this boxed set sold out at $450 each in just four days. (That's three million dollars folks!) I'm glad I ordered mine!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
