I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last month I delivered my TEDx talk The Need to Explore.
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love.
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everythi...
It is rare that I have a customer service experience where I go "Wow!"
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
