I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrifi...
Last month I delivered my TEDx talk The Need to Explore.
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love.
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everythi...
It is rare that I have a customer service experience where I go "Wow!"
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.