I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
There are many ways to compete in a marketplace. You already know them.
The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.
Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
Adagio Teas is a fantastic example of a company integrating social networking into all aspects of their business.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
