I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard...
UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.
Books | Case Studies | ebooks
This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99. I figure this will cost me $4,000 a ...
On the speaking circuit, the audiences I’ve addressed have suffered through some terrible introductions of me. It’s a bummer for an audience, anticipating a keynote speaker, to suffer through a bumbled intro. It makes the people who organized the event look unprepared. And a...
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
At airports, I’ve noticed an interesting phenomenon illustrating people's lack of rational behavior regarding money. Some airlines now offer passengers the ability to purchase a bypass of the main TSA security line. For example, the JetBlue Even More Speed option costs $10 o...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
