I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard...
UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.
Books | Case Studies | ebooks
This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99. I figure this will cost me $4,000 a ...
On the speaking circuit, the audiences I’ve addressed have suffered through some terrible introductions of me. It’s a bummer for an audience, anticipating a keynote speaker, to suffer through a bumbled intro. It makes the people who organized the event look unprepared. And a...
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
