I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
At airports, I’ve noticed an interesting phenomenon illustrating people's lack of rational behavior regarding money. Some airlines now offer passengers the ability to purchase a bypass of the main TSA security line. For example, the JetBlue Even More Speed option costs $10 o...
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs. LeVar Burton g...
I frequently speak at conferences and obsess over the details to get things right. I wrote about some of the obsessions in my blog post Top ten tips for incredibly successful public speaking.
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
