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Brand Journalism (5)
The Latest from David Meerman Scott
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Corporate blogging
Not Another Junky Blog
December 6th, 2012|3 min read
Case Studies | Real-Time Marketing & PR | Newsjacking | Brand Journalism | Best Practices
Google Plus emerging as a back door to top search results
November 27th, 2012|1 min read
Thought Leadership | Public Relations | Case Studies | Media Relations | Brand Journalism | Corporate blogging
Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle
November 15th, 2012|2 min read
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to Target Buyer Personas with the Right Content Created Especially for Them
October 25th, 2012|4 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
Book Reviews | Real-Time Marketing & PR | Marketing | Newsjacking | Brand Journalism
How Content Works
September 26th, 2012|3 min read
Search Engine Marketing | Mobile applications | Brand Journalism | Best Practices
How to make your site mobile friendly
September 24th, 2012|2 min read
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Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism
Entrenched music business hates free content (again) & blasts Amanda Palmer
September 13th, 2012|2 min read
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
How to create awesome web content and achieve top search engine rankings
September 4th, 2012|2 min read
New Rules of Marketing and PR | Research and Analysis | Brand Journalism | Best Practices
Look at how far Marketing & PR has come and consider where we are going
July 16th, 2012|1 min read
Social Media | Thought Leadership | Personal branding | Brand Journalism | Best Practices | Corporate blogging
So, what about you?
July 11th, 2012|1 min read
Social Media | Worst Practices | Case Studies | Facebook | Brand Journalism
Penn State University Football: Social media and crisis management lessons learned
June 23rd, 2012|5 min read
Thought Leadership | Marketing | Brand Journalism | Best Practices
Never pitch again
June 12th, 2012|1 min read
Rock Band Web Sites | Social Media | Music | Crowdsource | Brand Journalism | Best Practices
Amanda Palmer freaks out to celebrate hitting $1 million on Kickstarter
May 30th, 2012|1 min read
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
Thought Leadership | New Rules of Marketing and PR | Personal branding | Brand Journalism | Best Practices
Educate and inform instead of interrupt and sell
May 24th, 2012|1 min read
Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices
The art of turning heads with video
May 21st, 2012|1 min read
Social Media | Thought Leadership | New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
Content marketing in highly regulated industries
May 8th, 2012|4 min read
Thought Leadership | New Rules of Marketing and PR | Public Relations | Media Relations | Brand Journalism
Public relations is not the same as media relations
May 3rd, 2012|1 min read