I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home.
Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.
Last month I was in Bangkok delivering a talk at the Spark Conference.
A reader asks: “Should white papers have a named author? Or can it simply state a company name or department as author?” This seemingly small issue has big ramifications so I’m sharing here.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
