I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE: Lindsey was hired full time at HubSpot on the Content Creation & Blogging team. She started work in mid-September, 2012. Congratulations Lindsey! ++++++++++++++ Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you t...
open cycle, the new project from Gerard Vroomen, officially launches today.
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
I delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. The NAMM Show is one of the largest music product trade shows in the world, founded in 1901
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
