I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several le...
This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done ...
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
This is David Byrne week.
Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.
This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new busines...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
