I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several le...
This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done ...
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
This is David Byrne week.
Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.