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Brand Journalism (10)
The Latest from David Meerman Scott
Online video as lead generation
Thought Leadership | YouTube | Brand Journalism | Best Practices
Online video as lead generation
November 16th, 2009|2 min read
Hey B2B marketers: It's okay to have fun!
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
Eugene Mirman is on television, is very nice, and likes seafood
Social Media | Case Studies | Personal branding | Brand Journalism
Eugene Mirman is on television, is very nice, and likes seafood
November 9th, 2009|2 min read
To gate or not to gate? Data from an ebook offer
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
Grateful Dead at the forefront of marketing technology
Rock Band Web Sites | Social Media | Viral Marketing | Marketing | Books | Brand Journalism | Best Practices
Grateful Dead at the forefront of marketing technology
November 4th, 2009|1 min read
The emerging importance of Facebook for U.S. Army communications
Social Media | Facebook | Brand Journalism
The emerging importance of Facebook for U.S. Army communications
October 15th, 2009|1 min read
Brand journalism in the U.S. Military humanizes a huge organization
Thought Leadership | Public Relations | Media Relations | Brand Journalism | Best Practices
Brand journalism in the U.S. Military humanizes a huge organization
October 14th, 2009|2 min read
The Pentagon Channel merging television and Web-based content
Thought Leadership | Case Studies | Media Relations | Brand Journalism | Corporate blogging
The Pentagon Channel merging television and Web-based content
October 14th, 2009|1 min read
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Armed with Social Media – The U.S. Department of Defense
Social Media | Case Studies | Media Relations | Brand Journalism
Armed with Social Media – The U.S. Department of Defense
October 13th, 2009|1 min read
The U.S. Department of Defense communications arsenal
Social Media | Case Studies | Media Relations | Brand Journalism
The U.S. Department of Defense communications arsenal
October 12th, 2009|2 min read
How the Obama campaign worked with bloggers
Social Media | New Rules of Marketing and PR | Case Studies | US Presidential Campaign Marketing & PR | Brand Journalism | Best Practices
How the Obama campaign worked with bloggers
October 8th, 2009|3 min read
Brand journalism, cool cars, copycat ads, and the future of GM
Social Media | Case Studies | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand journalism, cool cars, copycat ads, and the future of GM
September 25th, 2009|3 min read
Mary Henige of GM on storytelling and humanizing the company
Social Media | Public Relations | Case Studies | Brand Journalism
Mary Henige of GM on storytelling and humanizing the company
September 25th, 2009|1 min read
Christopher Barger on social media communications at GM
Social Media | Public Relations | Case Studies | Brand Journalism | Best Practices
Christopher Barger on social media communications at GM
September 24th, 2009|1 min read
Top GM marketing exec Bob Lutz on effective communication
Social Media | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices | Corporate blogging
Top GM marketing exec Bob Lutz on effective communication
September 23rd, 2009|1 min read
GM CEO Fritz Henderson discusses new marketing
Social Media | Twitter | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
GM CEO Fritz Henderson discusses new marketing
September 22nd, 2009|1 min read
Multiple online personality disorder
Social Media | Personal branding | Brand Journalism | Best Practices
Multiple online personality disorder
September 18th, 2009|1 min read
Is it time for companies to hire a Social Media Administrator?
Social Media | Brand Journalism | Corporate blogging
Is it time for companies to hire a Social Media Administrator?
September 11th, 2009|2 min read
Adrian Neylan and memorable encounters in a Sydney taxi
Social Media | Case Studies | writing | Brand Journalism | Corporate blogging
Adrian Neylan and memorable encounters in a Sydney taxi
September 1st, 2009|2 min read
About YOU
Twitter | Personal branding | Brand Journalism | Corporate blogging
About YOU
August 27th, 2009|2 min read