I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.
Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
