I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
Tom Peters sat down to answer some questions for us on video.
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
UPDATE February 27, 2010 at 11:00 -- I just published an updated article on this for the Huffington Post US Department of Defense Ahead of Most Companies with a New Social Media Policy
Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha).
News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules of PR was publishe...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
