I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
I've had discussions with quite a few people in the last few months who are confused about the role of Public Relations in the new world of the Web.
Amanda Palmer announced yesterday that after a two year fight she is now free from her record deal with Roadrunner Records.
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product ...
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
Tom Peters sat down to answer some questions for us on video.
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
