I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archety...
Many people obsess over getting legal release forms signed prior to posting a video interview online.
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year.
I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out a few weeks ago.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
A short online video documentary is a terrific form of brand journalism for any organization.
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
