I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My daughter and many of her friends went through the process of applying to university this year.
I just launched a site at dmscott.tv to showcase my crowdsourced video.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.
The secret is that there is no secret.
UPDATE January 21, 2011. INgage Networks has completed the revision of the ebook which is now available on their site using the links below.
I ran across a terrific little 96-page book called Joys of JELL-O published by General Foods Corporation.
Today, the new book by Ann Handley and C.C. Chapman Releases: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
