I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.
I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.
My daughter and many of her friends went through the process of applying to university this year.
I just launched a site at dmscott.tv to showcase my crowdsourced video.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.
The secret is that there is no secret.
UPDATE January 21, 2011. INgage Networks has completed the revision of the ebook which is now available on their site using the links below.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
