I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Have you noticed how mainstream media dismisses Charlie Sheen as a sad example of a Hollywood star on the slide?
These days, the Web gives everyone — B2B companies, consumer brands, consultants, nonprofits, schools, etc. — a tremendous opportunity to reach people and engage them in new and different ways. Now we can earn attention by creating and publishing online for free something in...
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.
The secret is that there is no secret.
Last week, I delivered a full day New Rules of Marketing Masterclass for a group of 200 veterinarians brought together by Veterinary Study Groups.
Yesterday was a snow day in much of the USA.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
