I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.
The secret is that there is no secret.
Last week, I delivered a full day New Rules of Marketing Masterclass for a group of 200 veterinarians brought together by Veterinary Study Groups.
Yesterday was a snow day in much of the USA.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
UPDATE -- January 23, 2011 -- The entire limited run of 7,200 copies of this boxed set sold out at $450 each in just four days. (That's three million dollars folks!) I'm glad I ordered mine!
In our real-time world, one person – such as Danielle Crismani – with passion and a computer or mobile device can make a huge difference in the world. I've been following the terrible flooding situation in Queensland, Australia. I've been to this beautiful part of the world ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
