I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.
Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.
My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.
This morning at 7:00 am USA eastern time Harry Potter author J.K. Rowling revealed the secret of Pottemore.
I'm hearing much more these days about content marketing - something I've talked about for nearly a decade. It's kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz.
I needed to visit the FCC site this weekend and was expecting to interact with the old Spartan 1995-era North Korea style site.
Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story. What is the second paragraph?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
