I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
I have been both a journalist and a public relations practitioner so I have an advantage when thinking about the ways that you can use real-time content to get mentioned in the media.
I've said many times that the best way to reach reporters is when they are looking for what you have. It's real-time communication with reporters when they are working on a story that gets you (or your clients) into the news.
I've been blogging since 2004 with essentially the same blog design.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Last February, Bob Evans, who at the time was senior vice president and director of InformationWeek Global CIO, where he was responsible for content strategy and execution and audience engagement wrote: An Open Letter To SAP Chairman Hasso Plattner. The letter included ten v...
Happy 4/20. Today is The Grateful Dead Movie Event.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
