I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world.
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
As a live music geek, I am always interested in the opening act.
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the subject line: "Have you been hacked?"
Last week I was in Stockholm, Sweden where I delivered the keynote at the Email Marketing Evolved event #eme2011 sponsored by my friends at Apsis.
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular. In fact, some said that many people don’t even know what they ...
In many countries, people now use mobile-phone cameras as bar code scanners to quickly collect localized information from QR codes (abbreviated from Quick Response code).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
