I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular. In fact, some said that many people don’t even know what they ...
In many countries, people now use mobile-phone cameras as bar code scanners to quickly collect localized information from QR codes (abbreviated from Quick Response code).
About five months ago I met Summer Land at a speaking gig in Australia. She's a writer who wanted to get a book deal and she wanted my advice.
Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
The real-time information world allows you to precisely personalize to your exact interests and requirements. The tools of real-time are powerful indeed:
Google+ has quickly swept through the planet and in record time has amassed tens of millions of users. And people are actively using it.
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
