I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.
Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.
My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.
This morning at 7:00 am USA eastern time Harry Potter author J.K. Rowling revealed the secret of Pottemore.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
