I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Have you noticed that nearly all hotel websites are exactly the same?
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial firs...
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world.
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
As a live music geek, I am always interested in the opening act.
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
