I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
You're on the road, perhaps at a coffee emporium, and you want to find a free WiFi network. Hey, we’ve all done it... You look at the network names and there's the usual assortment: People who default to use a WiFi name like 'linksys,' some who use their family name 'Jones_N...
Network Solutions just released a video parody on the GoDaddy Super Bowl television ads with Danica Patrick.
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
A few weeks ago, I wrote a blog post called Nobody cares about your products.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
