I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago.
Our secret is out.
So last night I made my way to Pakhuis Wilhelmina, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band. (Click the photo to enlarge.)
When I visited General Motors world headquarters on Monday, a highlight was meeting Bob Lutz, GM vice chairman and the top marketing and communications executive in the company.
UPDATE: On December 1, 2009, Fritz Henderson was ousted as CEO by the GM board. Read my open letter to Ed Whitacre, new interim CEO of GM.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
