I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Like most people, I'm on hundreds of email lists. I get dozens of "marketing" emails a day from organizations I support and companies I do business with. You probably do too.
Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small rub-off on you, that's just terrific. There's no better way ...
World Wide Rave: People talking about you and your company and your products. World Wide Rave: When a community is eager to link to your stuff on the Web.
I'm enjoying the US Presidential race. As a marketer, it is fascinating to see how the candidates position themselves. And as a frequent keynote speaker at conferences, I also enjoy the snippets of candidates speaking on the stump.
Alert readers of this blog will recall that I really enjoy smart YouTube video spoofs on all things marketing. For example, a few weeks ago I shared the Make My Logo Bigger video.
Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
