I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
I've gone beyond being angry when companies I do business with interrupt me with loud marketing messages that I cannot ignore. Now I just laugh. And blog.
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
I watch very little television. However, I do enjoy smart dramas that have some kind of marketing or PR component to the story line. I loved The West Wing, especially Allison Janney's CJ Craig character (the White House Spokesperson and then Chief of Staff). I did enjoy "Stu...
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Marketing with Web landing pages is one of the easiest and most cost-effective ways to get a message read by a target market, and it's a terrific tool for moving buyers through the sales cycle.
Social Networking sites are an excellent way to deliver information to people who might want to do business with your organization. Particularly if you use a thought leadership based approach, sites like MySpace, Squidoo, and the other social networking sites reaches your bu...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
