I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Organizations that deliver products or services that naturally lend themselves to video have been among the first to actively use the medium to market and deliver messages about their offerings. For example, many churches routinely shoot video of weekly services and offer it...
Heidi Cohen has written a terrific overview of what she's calling Branded Communications in her column on ClickZ. It is well worth a read. I've used a similar term Brand Journalism because my panelists Ben Edwards, Director, New Media Communications at IBM and Colleen DeCour...
Yes, like many others, I enjoy the Super Bowl TV adfest each year. Many others write about the ads such as Jim Nail from Cymfony so I prefer to take a look at the Web site tie ins – you know those little URLs at the bottom of the screen as the TV ad ends. I'm only interested...
Yesterday at the SIIA Information Industry Summit I moderated an absolutely killer panel discussion formally titled Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
Interruption marketing sucks. But what's worse is when a company that you do business with deems it important to interrupt you with unwelcome marketing messages that you cannot stop and that annoy you so much that you seek to do business elsewhere.
You know when The New York Times writes about a technology issue, it is a big deal. In an article today called Spam Doubles, Finding New Ways to Deliver Itself, Brad Stone describes the newer techniques of "image spam" (using just an image and not any text that anti-spam sof...
If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.
As I've said many times on this blog, smart marketers understand buyers, and many build formal buyer personas for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
