I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s. Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing...
Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 million in 2010, up from $30 million in 2009 and early this month th...
How do you generate awareness for your business or your ideas?
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.
You're on the road, perhaps at a coffee emporium, and you want to find a free WiFi network. Hey, we’ve all done it... You look at the network names and there's the usual assortment: People who default to use a WiFi name like 'linksys,' some who use their family name 'Jones_N...
Network Solutions just released a video parody on the GoDaddy Super Bowl television ads with Danica Patrick.
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
