I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last month I travelled to Toronto to speak at the Microsoft Worldwide Partner Conference and flew via Porter Airlines from Boston.
In a world of boring advertising campaigns, real-time marketing & PR gets noticed. I'm lacking sleep this week from watching the Olympic coverage here in the US on NBC because I'm staying up past my normal bedtime!
I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.
There are subjects that should not enter into your company's marketing because they are too controversial.
UPDATE - May 9, 2012 - Alison from @Acura_Insider commented (the 22nd comment down). Please be sure to read her explanation about what happened as you consider this story.
Last night I had dinner at my friend Brian Halligan's place. Brian is CEO of HubSpot and my co-author on our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
Perhaps you've seen the video Lego Man in Space that’s gone around recently. It's an interesting time-lapse sequence of a ride on a weather balloon and has generated two million views in five days. Whenever there is a new technology like this, it is inevitable that somebody ...
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular. In fact, some said that many people don’t even know what they ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
