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Advertising (8)
The Latest from David Meerman Scott
Brand Journalism: Learning from IBM, Ford, and JWT
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand Journalism: Learning from IBM, Ford, and JWT
February 1st, 2007|2 min read
Interruption Marketing Hall of Shame
Worst Practices | Public Relations | Marketing | Advertising
Interruption Marketing Hall of Shame
December 13th, 2006|2 min read
Spam 2.0 and how to solve the problem
Marketing | Advertising | Business to Business
Spam 2.0 and how to solve the problem
December 6th, 2006|1 min read
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
December 4th, 2006|2 min read
The Buyer Persona Blog
New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Advertising
The Buyer Persona Blog
November 25th, 2006|1 min read
Eight Quick Tips to create thoughtful Web content to reach buyers directly
Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business
Eight Quick Tips to create thoughtful Web content to reach buyers directly
November 14th, 2006|1 min read
Kansas family and divorce lawyer builds his business through blogging
Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging
Kansas family and divorce lawyer builds his business through blogging
November 7th, 2006|1 min read
Thought Leadership: How much money does your buyer make?
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Business to Business | Corporate blogging
Thought Leadership: How much money does your buyer make?
October 31st, 2006|2 min read
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Develop your online personality: Fun & playful (like Elmer Fudd)? Or solid and conservative (like Tiger Woods)?
Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Develop your online personality: Fun & playful (like Elmer Fudd)? Or solid and conservative (like Tiger Woods)?
October 30th, 2006|1 min read
Gatorade and martinis: What do you want your buyers to believe about your company?
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Gatorade and martinis: What do you want your buyers to believe about your company?
October 25th, 2006|2 min read
Does your company sell great products? Well, get over it. Marketing is not about your products
New Rules of Marketing and PR | Public Relations | Marketing | Non Profits | Advertising
Does your company sell great products? Well, get over it. Marketing is not about your products
October 24th, 2006|2 min read
Viral Marketing with Jerry Garcia's toilet
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
Viral Marketing with Jerry Garcia's toilet
October 21st, 2006|3 min read
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Your best customers participate in online forums—so should you—a case study
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Elevator ads? Here is some great data from a company that took the ride
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Podcasting is more than just music
Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising | Business to Business
Podcasting is more than just music
September 28th, 2006|1 min read
Marketing to Boomfluentials
New Rules of Marketing and PR | Public Relations | Research and Analysis | Advertising
Marketing to Boomfluentials
September 26th, 2006|2 min read
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
As a member of Hilton HHonors, you are very important to us. Not.
Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
As a member of Hilton HHonors, you are very important to us. Not.
September 16th, 2006|2 min read
Ford Bold Moves? I don't think so
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Ford Bold Moves? I don't think so
September 7th, 2006|1 min read