I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars ...
We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Sto...
I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team. For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create int...
I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott. I...
This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer pe...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
