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The Latest from David Meerman Scott
Page 68
Comfortable air travel or the lowest possible price?
Buyer Persona | Marketing | Advertising
Comfortable air travel or the lowest possible price?
October 20th, 2008|2 min read
Gartner fails miserably in product test, immediate action required
Social Media | Worst Practices | Public Relations | Media Relations | Research and Analysis | Corporate blogging
Gartner fails miserably in product test, immediate action required
October 16th, 2008|2 min read
EMC Corporation and social media marketing
Marketing | Brand Journalism | Best Practices | Corporate blogging
EMC Corporation and social media marketing
October 13th, 2008|2 min read
Attention Century 21 Real Estate: Proof new marketing works
Attention Century 21 Real Estate: Proof new marketing works
October 8th, 2008|1 min read
Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR
Social Media | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Brand Journalism | Best Practices
Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR
October 6th, 2008|4 min read
New Marketing Summit Podcast: Why new marketing is more like journalism than advertising
Social Media | Marketing | Brand Journalism
New Marketing Summit Podcast: Why new marketing is more like journalism than advertising
October 2nd, 2008|1 min read
The one question to ask new marketing & PR detractors
Social Media | New Rules of Marketing and PR | Public Relations | Marketing
The one question to ask new marketing & PR detractors
October 1st, 2008|1 min read
Top 5 corporate blogging mistakes and how to avoid them
Worst Practices | Buyer Persona | Public Relations | Business to Business | Corporate blogging
Top 5 corporate blogging mistakes and how to avoid them
September 30th, 2008|3 min read
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Learning from the 3M Post-It Note debacle: Social media ethics defined
Social Media | Worst Practices | Public Relations | Case Studies | Media Relations
Learning from the 3M Post-It Note debacle: Social media ethics defined
September 24th, 2008|2 min read
When your product itself has potential to go viral, create triggers to push it along
Viral Marketing | Buyer Persona | Case Studies
When your product itself has potential to go viral, create triggers to push it along
September 22nd, 2008|2 min read
Certified organic... water!
Certified organic... water!
September 18th, 2008|0 min read
Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney
Worst Practices | Press Release Content | Public Relations | writing | Marketing
Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney
September 16th, 2008|3 min read
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
September 14th, 2008|1 min read
Social media (finally) makes its way (slowly) into the closeted world of Investor Relations
Social media (finally) makes its way (slowly) into the closeted world of Investor Relations
September 10th, 2008|1 min read
All kinds of people visit your online media room, not just journalists
Online Media Room | Brand Journalism | Best Practices
All kinds of people visit your online media room, not just journalists
September 5th, 2008|1 min read
NY Islanders Blog Box - a bold move into social media
Social Media | Case Studies | Media Relations | Best Practices | Corporate blogging
NY Islanders Blog Box - a bold move into social media
August 30th, 2008|2 min read
Its conference and seminar season!
Social Media | Thought Leadership | New Rules of Marketing and PR | Marketing
Its conference and seminar season!
August 25th, 2008|2 min read
Anna from IKEA is intellectually challenged (but she has a sense of humor)
Worst Practices | Case Studies
Anna from IKEA is intellectually challenged (but she has a sense of humor)
August 20th, 2008|2 min read
Nobody cares about your products and services (except you)
Nobody cares about your products and services (except you)
August 18th, 2008|1 min read
How egocentric are you?
Viral Marketing | Press Release Content | Marketing
How egocentric are you?
August 16th, 2008|1 min read