I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that y...
UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
UPDATE: Lindsey was hired full time at HubSpot on the Content Creation & Blogging team. She started work in mid-September, 2012. Congratulations Lindsey! ++++++++++++++ Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you t...
This week "Marley," the new Bob Marley documentary hits the screens in many countries. Naturally, the official U.S. release date is 4/20. The film is terrific and I have a small role in finally telling the reggae legend’s story on film.
open cycle, the new project from Gerard Vroomen, officially launches today.
I'm presenting at the LinkedIn #B2BConnect 2012 event today - April 17, 2012 - in Mumbai, India.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
