I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
On social networks, you ARE your photo.
How do you generate new business? Or find a job? Or get ink in mainstream media?
Almost exactly ten years ago I was fired. Sacked. Let go. Terminated. Made redundant. Booted out. Canned.
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.
Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
