I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In early 1995, while living in Hong Kong, I received a floppy disk copy of Netscape Navigator version 1.0 and with my dial up connection got onto the Web. Being a collector (my family might say “pack rat”) I saved the disk. I remember that time well because zero percent of m...
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
This morning I noticed this headline New York starts turning payphones into free Wi-fi hotspots. I thought it was cool so I tweeted it at 2:51 am EDT. Very quickly more than twenty people retweeted and added their comments. It seems the idea of turning the old pay phone infr...
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
I've quickly become a fan of Aaron Sorkin's new HBO drama The Newsroom. It's a fast paced look into broadcast news much like Sorkin's other projects including The Social Network and West Wing. In fact, I thought the series premiere was so good that I watched it again the nex...
Prior to starting my own business speaking and writing about marketing strategy, I ran several global B2B marketing teams. This was in a world prior to the ability we have today to create content on the web and have it be indexed by the search engines and shared via social n...
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boy...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
