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The Latest from David Meerman Scott
Don’t Fly Wizzness Class Video from Dave Carroll
Social Media | Case Studies | YouTube | Advertising
Don’t Fly Wizzness Class Video from Dave Carroll
October 29th, 2025|1 min read
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
October 7th, 2024|2 min read
Fans First Banana Ball Delights at Sold Out Fenway Park Game
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Research and Analysis | YouTube | Advertising | Brand Journalism | Best Practices
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
January 3rd, 2024|2 min read
Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today
Music | YouTube | Fanocracy | Artificial Intelligence
Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today
November 30th, 2023|1 min read
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Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
Marketing | Facebook | Research and Analysis | YouTube | Artificial Intelligence
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
April 3rd, 2023|1 min read
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
Social Media | New Rules of Marketing and PR | Case Studies | YouTube | Corporate blogging | Fanocracy
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
May 18th, 2022|4 min read
2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms
Social Media | Marketing | Facebook | Research and Analysis | YouTube
2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms
December 2nd, 2020|8 min read
Three Strategies to Build Fans Using Video
YouTube | Fanocracy | Virtual Events
Three Strategies to Build Fans Using Video
April 23rd, 2020|2 min read
What is Fanocracy?
What is Fanocracy?
June 12th, 2019|0 min read
Lil Dicky’s Star-Studded "Earth" Music Video
Case Studies | Music | YouTube | Fanocracy
Lil Dicky’s Star-Studded "Earth" Music Video
April 21st, 2019|1 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together
Buyer Persona | Marketing | YouTube | Advertising | Brand Journalism
Nike Video Featuring Women And Sport In Mexico: Unstoppable Together
October 1st, 2018|1 min read
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
Thought Leadership | Case Studies | Personal branding | Marketing | YouTube | Brand Journalism | Master Newsjacking course
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
February 22nd, 2018|1 min read
Austin Custom Home Builder Uses YouTube To Grow A Successful Business
New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices
Austin Custom Home Builder Uses YouTube To Grow A Successful Business
November 14th, 2016|5 min read
Hyundai Sends a Message to Space
New Rules of Marketing and PR | Marketing the Moon | Case Studies | Marketing | YouTube | Brand Journalism
Hyundai Sends a Message to Space
April 14th, 2015|1 min read
Reactvertising [TM] a hysterical look at Real-Time Marketing
Real-Time Marketing & PR | YouTube | Newsjacking
Reactvertising [TM] a hysterical look at Real-Time Marketing
October 31st, 2014|1 min read
This Is a Generic Brand Video
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
This Is a Generic Brand Video
March 28th, 2014|0 min read
Dave Carroll of United Breaks Guitars four years later
Social Media | Viral Marketing | Case Studies | Personal branding | Music | YouTube | Books | Best Practices
Dave Carroll of United Breaks Guitars four years later
December 10th, 2013|1 min read
No Woman No Drive
Social Media | Viral Marketing | Case Studies | YouTube
No Woman No Drive
October 29th, 2013|1 min read