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YouTube (3)
The Latest from David Meerman Scott
CENTURY 21 moves TV ad spend to online: Bev Thorne, CMO, tell us why
Social Media | Case Studies | YouTube | Advertising | Brand Journalism
CENTURY 21 moves TV ad spend to online: Bev Thorne, CMO, tell us why
January 19th, 2009|3 min read
I didn't think that marketing was like torture
Social Media | Thought Leadership | YouTube | Brand Journalism
I didn't think that marketing was like torture
December 8th, 2008|2 min read
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
September 14th, 2008|1 min read
The Scalper's Got my Baby
Book Reviews | writing | YouTube
The Scalper's Got my Baby
August 9th, 2008|1 min read
A viral marketing story suitable for bedtime
Viral Marketing | ebooks | YouTube | Corporate blogging
A viral marketing story suitable for bedtime
July 11th, 2008|0 min read
Facebook and YouTube blocked by paranoid corporations at their own peril
Social Media | Worst Practices | New Rules of Marketing and PR | Facebook | Research and Analysis | YouTube | Corporate blogging
Facebook and YouTube blocked by paranoid corporations at their own peril
June 19th, 2008|3 min read
Do you sell camels?
Social Media | Thought Leadership | New Rules of Marketing and PR | Marketing | YouTube
Do you sell camels?
June 16th, 2008|1 min read
Cisco debuts "Disconnected" Life of Don DeLay Web sitcom
Viral Marketing | YouTube | Brand Journalism
Cisco debuts "Disconnected" Life of Don DeLay Web sitcom
June 12th, 2008|1 min read
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Meet Greg the (software) Architect
Viral Marketing | Marketing | YouTube | Brand Journalism
Meet Greg the (software) Architect
March 11th, 2008|0 min read
Understanding an audience and creating great content
Case Studies | Marketing | YouTube | Brand Journalism | Best Practices
Understanding an audience and creating great content
February 25th, 2008|1 min read
Video mashups: Easy to create and informative for visitors
Thought Leadership | YouTube | Brand Journalism | Best Practices
Video mashups: Easy to create and informative for visitors
February 14th, 2008|1 min read
The Truth in Ad Sales
The Truth in Ad Sales
January 26th, 2008|0 min read
The New Rules of Viral Marketing - free ebook!
Thought Leadership | Viral Marketing | ebooks | Public Relations | Case Studies | YouTube
The New Rules of Viral Marketing - free ebook!
January 20th, 2008|1 min read
Say No To Dirt
Case Studies | Marketing | YouTube | Advertising | Best Practices
Say No To Dirt
January 2nd, 2008|0 min read
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
Rock Band Web Sites | Viral Marketing | Worst Practices | Case Studies | YouTube
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
December 13th, 2007|1 min read
"Make my logo bigger!"
Viral Marketing | Marketing | YouTube | Advertising | Brand Journalism
"Make my logo bigger!"
December 12th, 2007|1 min read
Lights! Camera! Sales! Welcome Wall Street Journal readers
Social Media | Viral Marketing | New Rules of Marketing and PR | Marketing | YouTube | Brand Journalism
Lights! Camera! Sales! Welcome Wall Street Journal readers
November 26th, 2007|1 min read
IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!
Viral Marketing | Marketing | YouTube
IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!
November 23rd, 2007|1 min read
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices | Corporate blogging
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
November 19th, 2007|1 min read
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
New Rules of Marketing and PR | Marketing | Facebook | Online Media Room | Research and Analysis | YouTube | Advertising
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
October 15th, 2007|3 min read