I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.
Eight and a half million views and counting in a bit over four days.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
