I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business. Remarkably, Matt has nearly ten million views on his fantastic YouTu...
Brand Journalism | Case Studies | Marketing | Marketing the Moon | New Rules of Marketing and PR | YouTube
Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars ...
This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
Best Practices | Books | Case Studies | Music | Personal branding | Social Media | Viral Marketing | YouTube
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.
Eight and a half million views and counting in a bit over four days.