I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
I love my Flip video camera. It is a small and inexpensive digital video camera that I take with me on every business trip. You never know where a great video interview might present itself like the one I did with Scott Monty, Ford's digital and multimedia communications man...
Brand Journalism | Case Studies | Facebook | Marketing | Social Media | Twitter | YouTube
Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
Here is the third installment of my three part video series Riding the Rave.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
