---
title: The Truth in Ad Sales
---

[Skip to main content](https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html#maincontent)

[ «  View All Posts ](https://www.davidmeermanscott.com/blog)

# The Truth in Ad Sales

 January 26th, 2008

 0 min read

 By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

Alert readers of this blog will recall that I really enjoy smart YouTube video spoofs on all things marketing. For example, a few weeks ago I shared the [Make My Logo Bigger](https://www.webinknow.com/2007/12/make-my-logo-bi.html) video.

Today, for your viewing pleasure, is The Truth in Ad Sales.

We're taken inside an Agency in London where we meet the owner of the agency, a bunch of agency staffers, a producer, and the client from "Kiddi Care."

**This agency thinks outside box. When the other guys zig, they zag. They think 360. They think integrated communications. They think social networking. Massive ROI. **

Hat tip to [Tim Dempsey](http://www.elasticbrands.com/) for sharing this with me.

<https://www.davidmeermanscott.com/blog/author/david-meerman-scott>

[ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

 Topics:

[ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube)

[ Advertising ](https://www.davidmeermanscott.com/blog/topic/advertising)

 Don't forget to share this post:

<https://www.facebook.com/sharer/sharer.php?u=https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html> <https://www.linkedin.com/shareArticle?url=https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html&title=The+Truth+in+Ad+Sales&summary=+> <https://twitter.com/intent/tweet?text=The+Truth+in+Ad+Sales&url=https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html> <https://pinterest.com/pin/create/button/?url=https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html&media=&description=+>

## Related Articles

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png)

### Don’t Fly Wizzness Class Video from Dave Carroll

 October 29th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg?width=1386&height=935&name=Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg)

### Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

 October 7th, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/kamala-harris-told-me-shes-a-music-fan-and-is-especially-fond-of-bob-marley)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20at%20Fenway.jpg?width=1256&height=843&name=Jesse%20at%20Fenway.jpg)

### Fans First Banana Ball Delights at Sold Out Fenway Park Game

 June 10th, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/fans-first-banana-ball-delights-at-sold-out-fenway-park)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/hq720.jpg?width=686&height=386&name=hq720.jpg)

### KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment

 January 3rd, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/koreaz-youtube-channel-delivers-digital-public-diplomacy-as-entertainment)

[![MAVE K-pop band](https://www.davidmeermanscott.com/hs-fs/hubfs/MAVE%20Kpop%20band.jpg?width=599&height=390&name=MAVE%20Kpop%20band.jpg)

### Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

 November 30th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/virtual-k-pop-girl-group-mave-releases-first-ep-whats-my-name-today)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Open%20Letter.jpg?width=1946&height=1312&name=Open%20Letter.jpg)

### Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4

 April 3rd, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/open-letter-an-urgent-call-to-pause-ai-development-beyond-gpt-4)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg?width=2160&height=1440&name=2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg)

### How Silver Oak Cellars Created Passionate Fans Over Fifty Years

 May 18th, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/how-silver-oak-cellars-created-passionate-fans-over-fifty-years)

[![](https://www.davidmeermanscott.com/hubfs/AI%20shutterstock_1089540200.jpg)

### 2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms

 December 2nd, 2020|0 min read 

](https://www.davidmeermanscott.com/blog/backlash-against-social-media-algorithms)

[![](https://www.davidmeermanscott.com/hubfs/Video%20YouTube%20thumbnail.jpg)

### Three Strategies to Build Fans Using Video

 April 23rd, 2020|0 min read 

](https://www.davidmeermanscott.com/blog/strategies-to-build-fans-using-video)

[![What is Fanocracy](https://www.davidmeermanscott.com/hubfs/What%20is%20Fanocracy.jpg)

### What is Fanocracy?

 June 12th, 2019|0 min read 

](https://www.davidmeermanscott.com/blog/what-is-fanocracy)

[![Lil Dicky Earth](https://www.davidmeermanscott.com/hubfs/Lil%20Dicky%20Earth.jpg)

### Lil Dicky’s Star-Studded "Earth" Music Video

 April 21st, 2019|0 min read 

](https://www.davidmeermanscott.com/blog/lil-dickys-star-studded-earth-music-video)

[![Gillette YouTube](https://www.davidmeermanscott.com/hubfs/Gillette%20YouTube.jpg)

### Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

 January 15th, 2019|0 min read 

](https://www.davidmeermanscott.com/blog/gillette-metoo-newsjacking-film-fails-because-it-promotes-gillette-products)

[![Nike ad](https://www.davidmeermanscott.com/hubfs/Nike%20ad.jpg)

### Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

 October 1st, 2018|0 min read 

](https://www.davidmeermanscott.com/blog/nike-video-featuring-women-and-sport-in-mexico-unstoppable-together)

[![DMS and MR](https://www.davidmeermanscott.com/hubfs/DMS%20and%20MR.jpg)

### Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

 February 22nd, 2018|0 min read 

](https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million)

[![Matt Risinger.jpg](https://www.davidmeermanscott.com/hubfs/Matt%20Risinger.jpg)

### Austin Custom Home Builder Uses YouTube To Grow A Successful Business

 November 14th, 2016|0 min read 

](https://www.davidmeermanscott.com/blog/austin-custom-home-builder-uses-youtube-to-grow-a-successful-business)

[![](https://www.davidmeermanscott.com/hubfs/Hyundai_a_message_to_space.jpg)

### Hyundai Sends a Message to Space

 April 14th, 2015|0 min read 

](https://www.davidmeermanscott.com/blog/hyundai-sends-a-message-to-space)

[![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1998147749.jpg)

### Reactvertising [TM] a hysterical look at Real-Time Marketing

 October 31st, 2014|0 min read 

](https://www.davidmeermanscott.com/blog/reactvertising-tm-a-hysterical-look-at-real-time-marketing)

[### This Is a Generic Brand Video

 March 28th, 2014|0 min read 

](https://www.davidmeermanscott.com/blog/2014/03/this-is-a-generic-brand-video.html)

[![](https://www.davidmeermanscott.com/hs-fs/file-1601535649-jpg/blog-files/6a00d83451f23a69e2019b023d8e68970b-200wi.jpg)

### Dave Carroll of United Breaks Guitars four years later

 December 10th, 2013|0 min read 

](https://www.davidmeermanscott.com/blog/2013/12/dave-carroll-of-united-breaks-guitars-four-years-later.html)

[### No Woman No Drive

 October 29th, 2013|0 min read 

](https://www.davidmeermanscott.com/blog/2013/10/no-woman-no-drive.html)

[### When does an insurance agent enjoy a car crash?

 October 24th, 2013|0 min read 

](https://www.davidmeermanscott.com/blog/2013/10/when-does-an-insurance-agent-enjoy-a-car-crash.html)

[### Marina quits her job via YouTube video

 October 2nd, 2013|0 min read 

](https://www.davidmeermanscott.com/blog/2013/10/marina-quits-her-job-via-youtube-video.html)

[![](https://www.davidmeermanscott.com/hs-fs/file-1604681522-jpg/blog-files/6a00d83451f23a69e2017ee876d505970d-200wi.jpg)

### Content marketing and video showcase expertise and drive tons of business

 February 12th, 2013|0 min read 

](https://www.davidmeermanscott.com/blog/2013/02/video-to-showcase-your-expertise-and-drive-tons-of-business.html)

[### The art of turning heads with video

 May 21st, 2012|0 min read 

](https://www.davidmeermanscott.com/blog/2012/05/the-art-of-turning-heads-with-video.html)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "David Meerman Scott",
    "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott"
  },
  "datePublished" : "2008-01-26T15:43:52.000Z",
  "headline" : "The Truth in Ad Sales",
  "mainEntityOfPage" : {
    "@id" : "https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png"
    },
    "name" : "David Meerman Scott"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.davidmeermanscott.com/#person",
  "@type" : "Person",
  "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.",
  "email" : "mailto:David@DavidMeermanScott.com",
  "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg",
  "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ],
  "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ],
  "name" : "David Meerman Scott",
  "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ],
  "url" : "https://www.davidmeermanscott.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.davidmeermanscott.com/#website",
  "@type" : "WebSite",
  "author" : {
    "@id" : "https://www.davidmeermanscott.com/#person"
  },
  "name" : "David Meerman Scott",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}"
    }
  },
  "url" : "https://www.davidmeermanscott.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "David Meerman Scott",
    "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott"
  },
  "dateCreated" : "2014-09-10T21:58:20",
  "datePublished" : "2008-01-26T10:43:52-0500",
  "description" : "",
  "headline" : "The Truth in Ad Sales",
  "image" : [ "" ],
  "inLanguage" : "en-us",
  "keywords" : [ "YouTube", "Advertising" ],
  "learningResourceType" : "article",
  "name" : "The Truth in Ad Sales",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png"
    },
    "name" : "Freshspot Marketing LLC"
  },
  "timeRequired" : "0 minutes",
  "url" : "https://www.davidmeermanscott.com/blog/2008/01/the-truth-in-ad.html"
}
```