I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In August 2009 a group of over 80 Radiohead fans descended on the Výstavištĕ Holešovice Exhibition Hall in Prague on a mission to capture the band playing live using as many different video camera angles as possible. Most used inexpensive Flip Video cameras and the 50 or so ...
Amanda Palmer announced yesterday that after a two year fight she is now free from her record deal with Roadrunner Records.
It doesn't matter what industry you're in, we can all learn from the marketing that smart rock bands are doing online.
I was a few years late to have made it to Woodstock, but did see a bunch of cool bands in high school and college a decade later: Talking Heads, Led Zeppelin, Frank Zappa, the Clash, Bob Marley, and many more. I love the rock concert thing. I've actually created a spreadshee...
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Alert readers of this blog and my books will recall that I discuss the Grateful Dead as an example of an organization with great marketing. I'm a fan, having listened to the music since the first live show I went to as a teenager in 1979. I've managed to slip a Grateful Dead...
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
