I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
Dear Warner Music Group Executives:
The popularity of social networking sites including MySpace, Facebook, Friendster, and Xanga is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to create a virtual network of their offline friends and to make new fr...
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
I ran across a terrific post from Andy Monfried by way of Steve Johnson. In the post You ain't gonna learn what you don't want to know Monfried talks about his love of rare rock concert DVDs. He's written eloquently about the phenomenon of great content being great no matter...
I like writing about rock band Web sites. For one, well… I like music and am plugged into my iPod a lot. But more importantly, a rock band Web site has to be really good in order to stand out. I was recently introduced to a band called The Alternate Routes and I not only lik...
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
