I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.
The term big data has gotten a lot of press.
Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.
I’ve been getting a bunch of surveys recently, more than usual for some reason.
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you.