I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Traditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.
The recently launched Facebook Live has quickly emerged as a premier live streaming application. Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.
I always love sharing examples of success and today we have a fun one from the world of sports. Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with ...
Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team. I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me....
Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!) Brian and Dharmesh recognized that the way people buy products and services had changed...
The way people buy has changed. We’re fed up with unwanted phone calls interrupting us at home and at work. We hate wading through hundreds of unsolicited emails. We’ve had it with intrusive social media messages. We’re tired of poor service from companies that don’t treat u...
The fact that buyers reach your content through varied entry points including search engines, via social networks, and as links from other sites is often overlooked. Many people are dismissive of the value of writing a thoughtful blog, creating a video channel, or producing ...
This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
