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New Rules of Marketing and PR (11)
The Latest from David Meerman Scott
Knifing the competition… and it's all caught on video
Social Media | Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising
Knifing the competition… and it's all caught on video
April 3rd, 2007|2 min read
Video on the Web to reach your buyers
Social Media | Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Brand Journalism
Video on the Web to reach your buyers
March 31st, 2007|2 min read
Online viral thought leadership marketing works – here is the proof
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices | Corporate blogging
Online viral thought leadership marketing works – here is the proof
March 22nd, 2007|1 min read
Branding is for cattle
Worst Practices | New Rules of Marketing and PR | Buyer Persona | Marketing
Branding is for cattle
March 7th, 2007|1 min read
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
February 27th, 2007|2 min read
The long tail of marketing and Apollo moon mission artifacts
Long Tail | New Rules of Marketing and PR | Public Relations | Marketing
The long tail of marketing and Apollo moon mission artifacts
February 21st, 2007|2 min read
How to Pitch the Media
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Media Relations | Online Media Room | Best Practices
How to Pitch the Media
February 18th, 2007|2 min read
Blogs and Media Relations
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices | Corporate blogging
Blogs and Media Relations
February 12th, 2007|1 min read
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The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read
Brand Journalism: Learning from IBM, Ford, and JWT
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand Journalism: Learning from IBM, Ford, and JWT
February 1st, 2007|2 min read
And you may ask yourself: "How did I get here?"
Thought Leadership | Viral Marketing | New Rules of Marketing and PR | Marketing blog | Public Relations | Marketing | Corporate blogging
And you may ask yourself: "How did I get here?"
January 20th, 2007|2 min read
The New Rules of PR ebook: Revised and updated for 2007
Thought Leadership | Viral Marketing | Press Release Content | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Business to Business
The New Rules of PR ebook: Revised and updated for 2007
January 19th, 2007|1 min read
The New Rules of Marketing and PR book cover
Social Media | Thought Leadership | Press Release Content | New Rules of Marketing and PR | Marketing blog | Public Relations | Marketing | Corporate blogging
The New Rules of Marketing and PR book cover
January 15th, 2007|0 min read
The Social Media Press Release Live at the Social Media Club
Social Media | Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
The Social Media Press Release Live at the Social Media Club
January 12th, 2007|2 min read
Really Simple Marketing: The importance of RSS feeds in your online media room
Press Release Content | New Rules of Marketing and PR | Public Relations | Online Media Room
Really Simple Marketing: The importance of RSS feeds in your online media room
January 11th, 2007|1 min read
Your Online Media Room as (free) Search Engine Optimization
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room | Best Practices
Your Online Media Room as (free) Search Engine Optimization
December 24th, 2006|1 min read
The Online Media Room: Your front door for buyers (yes, buyers!)
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room
The Online Media Room: Your front door for buyers (yes, buyers!)
December 11th, 2006|2 min read
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
December 4th, 2006|2 min read
What would your mother say? Blogging and ethics
Social Media | Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
What would your mother say? Blogging and ethics
November 30th, 2006|1 min read
Does your company allow employees to send email? (Really?) Then how about letting them blog?
Social Media | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Does your company allow employees to send email? (Really?) Then how about letting them blog?
November 28th, 2006|2 min read