I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 15 years now. I've seen hundreds of companies implement these stratgeies and they work. There’s no doubt that when a buyer is investigating companies, their products and s...
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nati...
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.
The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services. Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and service...
For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics. The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.
Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published. As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve ...
The brand new 5th Edition of The New Rules of Marketing & PR released last week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have st...
The New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog internet years. When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .e...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
