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New Rules of Marketing and PR (12)
The Latest from David Meerman Scott
New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Advertising
The Buyer Persona Blog
November 25th, 2006|1 min read
Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Corporate Wikis as thought leadership
November 21st, 2006|1 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
The New Rules of Marketing and PR: Live in Boston
November 20th, 2006|0 min read
Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business
Eight Quick Tips to create thoughtful Web content to reach buyers directly
November 14th, 2006|1 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Developing Thought Leadership Content
November 10th, 2006|2 min read
Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging
Kansas family and divorce lawyer builds his business through blogging
November 7th, 2006|1 min read
Social Media | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Social Media Club Boston: if you get it, share it
November 3rd, 2006|2 min read
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Business to Business | Corporate blogging
Thought Leadership: How much money does your buyer make?
October 31st, 2006|2 min read
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Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Develop your online personality: Fun & playful (like Elmer Fudd)? Or solid and conservative (like Tiger Woods)?
October 30th, 2006|1 min read
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Gatorade and martinis: What do you want your buyers to believe about your company?
October 25th, 2006|2 min read
New Rules of Marketing and PR | Public Relations | Marketing | Non Profits | Advertising
Does your company sell great products? Well, get over it. Marketing is not about your products
October 24th, 2006|2 min read
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
Viral Marketing with Jerry Garcia's toilet
October 21st, 2006|3 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Blogs outside of North America: Great marketing that brings the world together
October 20th, 2006|2 min read
Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Viral Marketing | New Rules of Marketing and PR | ebooks | Public Relations | Corporate blogging
Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention
October 12th, 2006|1 min read
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
October 7th, 2006|4 min read
New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Non Profits
Terrific new ebook - Colin Delany's Online Politics 101: The Tools and Tactics of Online Advocacy
October 6th, 2006|1 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices
Microsoft fixes the bugs in its marketing
October 5th, 2006|2 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Non Profits
Press release distribution business consolidation should benefit marketers
October 3rd, 2006|3 min read