New Rules of Marketing and PR | Marketing | Advertising
Traditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.
True marketing success requires moving beyond advertising, doing more than just talking up your products and services.
To engage people, you must start with your buyers and focus your outreach on them.
Educate and inform instead of interrupt and sell.
Photo: David Meerman Scott near Tokyo station September 9, 2016
