I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.
Bill Gammell recently released a terrific free ebook Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
UPDATE November 5, 2007
Digg and reddit are great ways of learning what's popular on the web. However when you're looking for what's popular in niche blogs, the services are much less helpful. Technorati is also a good place to see what blogs are popular, but not which individual posts.
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
I've gone beyond being angry when companies I do business with interrupt me with loud marketing messages that I cannot ignore. Now I just laugh. And blog.
My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve u...
I've been surfing for nearly 20 years: Bodyboarding, bodysurfing, and longboards mostly. This year my daughter clearly passed me in standup surfing ability (she's 14). I really enjoy the ocean and waves, it is so relaxing and fun. Because of my speaking business, I also end ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
