I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
If you've seen one of my keynotes or one-day seminars in the past year, you've seen one of my favorite viral videos: IBM's wonderful Mainframe: Art of the Sale (lesson one).
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
This morning I had an opportunity to participate in a terrific event called The Brave New Media World sponsored by the Massachusetts Hospital Association. What I love about social media and marketing is that every time I have a chance to interact with people from a particula...
Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.
Bill Gammell recently released a terrific free ebook Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
UPDATE November 5, 2007
Digg and reddit are great ways of learning what's popular on the web. However when you're looking for what's popular in niche blogs, the services are much less helpful. Technorati is also a good place to see what blogs are popular, but not which individual posts.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
