I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails, the candidates have clear (and scripted) messages to deliver to the public. But have you ever wondered what the candidates are ...
In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product, brand, or idea by putting customers’ needs and wishes at the center of everything it does.
“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency, a specialty provider of classic car insurance. “Nobody wants to buy insurance. It’s not fun.”
In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection.
HubSpot was recently named the #1 Best Place to Work in the USA in 2020 by Glassdoor as rated by employee reviews. What an amazing accomplishment! Congratulations to all my friends at HubSpot (I have been an advisor since 2007).
I’ve said it before, and I’ll say it again: Fandom is the most powerful marketing force in the world.
How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In ...
Creating fandom around your business is something you can do right now. The excitement and energy fans bring serves as rocket fuel for any business. Just look at Trader Joe’s and Southwest Airlines, two companies that have beaten the competition through investing in fandom.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
