I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
Several weeks ago I received a pre-publication copy of Bryan & Jeffrey Eisenberg's fantastic new book Waiting for your Cat to Bark? The book is due to be released on June 13 and is available on a pre-order basis on Amazon.
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I'm at the SIIA Content forum in San Francisco. Amazingly my flight from Boston arrived a half hour early, so I'm able to catch all of the afternoon panels today. I'm presenting tomorrow at a session called Search Workshop for Publishers. I'm having fun chatting (and trading...
Web Ink Now has joined hundreds of other blogs as part of the Newstex Blogs On Demand network.
I want to know what you think about blogs in the enterprise and what questions you have on this often controversial topic. This Monday April 10 I am moderating a panel at the Buying & Selling econtent Executive Conference in Scottsdale. This year’s conference theme is Th...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
