I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Brian Clark over at copyblogger has written a great complimentary ebook called Viral Copy: Trading Words for Traffic. I really like this ebook because it clearly lays out the links between blogging and viral marketing. Brian is a terrific writer and he makes his ebook fun to...
PRWeb announced today in a press release the availability of inbound TrackBack pings within press releases. PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere.
I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up. I...
I spoke at the Gilbane Conference on Content Management Technologies this past week. There were several interesting panel discussions on the question of blogs and wikis. Basically, everyone wants to know if blogs and wikis are enterprise ready. What whould we make of corpora...
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
In the world of corporate blogging (heck any blogging), authenticity is a must. Posts must come from the passion of someone who cares deeply about a subject.
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
Kudos to the smart marketers at Alacra.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
