I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nearly all of my many speaking gigs are either for private corporate audiences or are part of larger conferences in far-flung places that require an investment of several thousand dollars for a ticket.
Brevity: "the attribute of being brief or fleeting."
I just finished reading the fun and fast book What No One Ever Tells You About… Blogging and Podcasting by Ted Demopoulos. This is a great read for anyone looking for some encouragement and case examples of real people who blog and podcast. Unlike some books that focus on ce...
Often people ask me: "How do you recommend that I create an effective ____?" (fill in the blank with blog, podcast, white paper, e-book, e-mail newsletter, Webinar, etc.). While the technologies for each form of online content are a little different, the one common aspect is...
After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were...
I was interrupted by a phone call from a PR agency staffer last week. Here is what I remember him saying. (There was a lot of gobbledygook in his pitch that I didn't understand.):
Last night I attended the kick off meeting of the Boston gang (what do I call it? Branch? Chapter?) of the Social Media Club. Funny that online social media people need to occasionally meet offline to make sure we're all real. Check out the proof here.
"People often ask me, 'Steve, how much should we be paying our product managers?’" says Steve Johnson, an instructor at Pragmatic Marketing, the premier product marketing firm for technology companies. "I used to just throw out a number that sounded about right. But I realiz...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
